Honest.com The Honest Company
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Honest.com Overview
/100
User Experience 74/100
The Honest Company is a website that provides eco-friendly and non-toxic products for babies, beauty, personal care, and home. The website has a simple, bright, and welcoming design that is easy to navigate. The homepage features a slideshow of products, a “shop by category” section, and links to social media profiles.
The menu bar at the top of the page includes links to shop, learn, about us, and help. The shop section is divided into categories such as baby, beauty, home, and gifts. Clicking on a category leads to a page with subcategories and individual products. Each product page includes a description, photos, reviews, and related products.
The learn section includes articles on topics such as health and wellness, parenting, and sustainability. The about us section tells the story of how the company was founded and mission to provide safe and effective products. The help section includes a FAQ and contact information.
The website uses SSL encryption to protect user data and is hosted by Amazon, which is known for its secure and reliable hosting services. The website’s PageSpeed Insights scores are average, with a speed score of 54/100 and a user experience score of 74/100. To improve performance, the website could optimize images, minify CSS and JavaScript, and leverage browser caching.
The website appears to be family-friendly, as it offers products for babies and children and promotes non-toxic and safe ingredients.
Overall, The Honest Company’s website is well-organized and visually appealing, with clear categories and easy navigation. The website could improve its performance, but its secure hosting and commitment to sustainability make it a trustworthy and valuable resource for eco-conscious consumers.
Honest.com Rank Summary
Audience Geography. Where are honest.com visitors located?
| Country | Visitors |
|---|---|
 United States US | 81.6% |
| India IN | 2.4% |
| United Kingdom GB | 1.5% |
| Canada CA | 1.2% |
| Croatia HR | 0.6% |
| Other | 12.6% |
| Country | Pageviews |
|---|---|
| United States US | 89.6% |
| India IN | 1.6% |
| Canada CA | 1.1% |
| United Kingdom GB | 1% |
| Croatia HR | 0.9% |
| Other | 5.8% |
| Country | Rank |
|---|---|
| Croatia HR | 10345 |
| United States US | 11769 |
| Canada CA | 64890 |
| United Kingdom GB | 94205 |
| India IN | 95378 |
Where do visitors go on honest.com?
| Subdomain | Pageviews |
|---|---|
| honest.com | 77.28% |
| try.honest.com | 14.38% |
| blog.honest.com | 7.15% |
| other | 1.19% |
| Subdomain | Pageviews per User |
|---|---|
| honest.com | 3 |
| try.honest.com | 1.7 |
| blog.honest.com | 1.6 |
| Subdomain | Reach |
|---|---|
| honest.com | 76.05% |
| try.honest.com | 24% |
| blog.honest.com | 13.11% |
How popular is honest.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 60546 | -5327 |
| past month | 57946 | -3435 |
| past week | 47764 | -11522 |
| yesterday | 46398 | -5111 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 66364 | -6859 | 9 | 14% | 2.8 | 6% |
| 30 | 63166 | -6480 | 96 | 10% | 2.9 | 8% |
| 7 | 54616 | -13694 | 12 | 30% | 2.7 | 0.4% |
| 1 | 49334 | -8368 | 14 | 20% | 3.3 | 9% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 62060 | -4837 | 12 | 7% |
| 30 | 59738 | -2441 | 12 | 4% |
| 7 | 48386 | -11697 | 16 | 30% |
| 1 | 49731 | -5449 | 16 | 8% |
Honest.com Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates honest.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses honest.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze honest.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the honest.com. This reputation system receives ratings from users and information from third-party sources, assesses the honest.com for safety features and confirms, whether honest.com is suitable for children.
| Domain | honest.com |
| Issuer Organization | Amazon |
| Issuer | Amazon |
| Algorithm | RSA-SHA256 |
| Valid form | 09/27/2019 |
| Expiration | 10/27/2020 |
| Signed | Certificate is not self signed |
| Additional Domains |
honest.com |
Honest.com Rank History
Alexa Rank shows how popular honest.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If honest.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to honest.com and pageviews on honest.com over the past 3 months.
Honest.com Hosting Information
ASN ID: 16509
ASN Title: AMAZON-02 - Amazon.com, Inc., USLast Update: 10/02/2023
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509
OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4
OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN
OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN
RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Honest.com Domain Registration and Settings
Domain Name: HONEST.COM
Registry Domain ID: 4792996_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2021-03-17T12:17:17Z
Creation Date: 1999-03-17T05:00:00Z
Registry Expiry Date: 2022-03-17T04:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS-1066.AWSDNS-05.ORG
Name Server: NS-178.AWSDNS-22.COM
Name Server: NS-1883.AWSDNS-43.CO.UK
Name Server: NS-962.AWSDNS-56.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2021-04-25T06:14:57Z
| Host | A Record | TTL |
|---|
| Host | MX Record | Priority | TTL |
|---|
| Host | NS Record | TTL |
|---|
| Host | TXT Record | TTL |
|---|
Honest.com HTML Check
Honest.com Desktop Performance
Last tested: 12/13/2017
| Total Resources | 232 |
| Number of Hosts | 71 |
| Static Resources | 97 |
| JavaScript Resources | 92 |
| CSS Resources | 4 |
Honest.com Mobile Insights
Last tested: 12/13/2017
| Total Resources | 209 |
| Number of Hosts | 71 |
| Static Resources | 82 |
| JavaScript Resources | 85 |
| CSS Resources | 6 |
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